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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 63 ) 〈TOP〉
  1. 林佳儀 (2006),消費者對於行動廣告許可意願之研究 ,國立台灣大學資訊管理
  2. 嚴浩凱 (2009)。使用者對網路廣告避免現象及其相關因素探討之研究,亞洲大
  3. 戴軒廷,馬恆,張紹勳 (2004),衡量網路廣告態度之指標建構,台灣管理學刊,
  4. Aaker, D. S. and Bruzzone D. E., (1985), Causes of Irritation in Advertising. Journal of Marketing, 49(2), 47-57.
  5. Bentler, Peter M. (1990), Comparative Fit Index in Structural Models, Psychological
Times Cited (2) 〈TOP〉
  1. 湯夢涵(2015)。以沉浸經驗探討行動遊戲應用程式廣告呈現形式與社交元素之廣告效果。交通大學傳播研究所學位論文。2015。1-140。 
  2. 張家瑋(2016)。服務業關係行銷對顧客忠誠度與購買意願之影響-以信任與強迫性感受為中介變項。淡江大學企業管理學系碩士班學位論文。2016。1-102。
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