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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 28 ) 〈TOP〉
  1. [4] Charles Arthur(原文作者),李芳齡(譯者),頂尖對決(Digital Wars: Apple, Google, Microsoft & The Battle For The Internet),時報出版社,2013。
  2. [5] Fred Vogelstein(原文作者),洪慧芳(譯者),Apple vs. Google世紀大格鬥:一場盟友反目成仇,無聲改變世界與生活的科技大戰(Dogfight: How Apple and Google Went to War and Started a Revolution),三采出版社,2013。
  3. [8] Michael E. Porter(原文作者),邱如美(譯者),競爭優勢(Competitive advantage : creating and sustaining superior performance),天下遠見出版社,2010。
  4. [9] 薛明玲、遊明德,企業併購策略與最佳實務,資誠教育基金會,2011。
  5. [1] 湯明哲,策略精論-基礎篇,旗標出版股份有限公司,2011。
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