stands for Digital Object Identifier
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
- 1. Agrawal Jagdish and Wagner A. Kamakura(1995),“The Economic Worth of Celebrity Endorsers：An Event Study Analysis,”Journal of Marketing, vol.59, Jul., pp.56-62.
- 2. Allenby, Greg M. and James L. Ginter(1995),“Using Extremes to Design Products and Segment Markets,”Journal of Marketing Research, vol.32, Nov., pp.395-399.
- 3. Elberse Anita and Jeroen Verleun(2012),“The Economic Value of Celebrity Endorsements,”Journal of Advertising Research, Jun., pp.152-162.
- 4. Green, P.E. and V.Srinivasan(1978),“Conjoint Analysis in Consumer Research：Issue and Outlook,”Journal of Consumer Research, vol.5, Sep., pp.103-123.
- 6. Zaichkowsky, Judith Lynne(1994),“The Personal Involvement Inventory：Reduction, Revision, and Application to Advertising,”Journal of Advertising, vol.23, Dec.
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