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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 61 ) 〈TOP〉
  1. 6. 樊台聖、李一靜、葉憲弘.(2009).屏東市消費者對有機蔬果之認知與消費行為研究.台灣農學會報.10(6), 504-519.
  2. 7. 古永嘉.(2005). 企業研究方法.華泰文化事業股份有限公司
  3. 8. 李筱嬋.(2009).美色不只一層皮?男性使用醫學美容現象初探,國立成功大學公共衛生研究所碩士論文.
  4. 11. 吳佩紋. (2012). 營養標示與購買意願之關係:調節的中介觀點. 台北大學企業管理研究所碩士論文.
  5. 13. Basu, A., & Dutta, M. J. (2008). The relationship between health information seeking and community participation: The roles of health information orientation and efficacy. Health Communication, 23(1), 70-79.
Times Cited (1) 〈TOP〉
  1. 佘佳宜(2015)。消費者購買具有鮮乳標章之鮮乳產品的行為研究。淡江大學統計學系應用統計學碩士班學位論文。2015。1-103。 
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