台灣數位內容產業之研究-政策工具研究途徑

A study of Taiwan Digital Content industry-Policy Tool Approach

蕭蓓如(Shiau Bey-ru)

指導教授 ： 陳淳文

國立臺灣大學/社會科學院/政治學研究所/碩士(2008年)

https://doi.org/10.6342/NTU.2008.01430

摘要

近幾年來，電信、電腦與娛樂產業因數位匯流逐步整合，資訊產業政策開始著重裡面「內容」發展，本研究首先運用SWOT方法分析台灣推動數位內容產業初期之優劣勢與機會威脅，並依據學者Rothwell和Zegveld提出之「創新政策」角度分析台灣數位內容產業政策工具，觀察「供給面」、「需求面」與「環境面」三種面向之集中程度，並以此觀察日本、韓國與英國三國數位內容產業政策工具，從中觀察各國形成動機與政策，以與我國進行跨國性比較。
根據研究結果發現，於政策工具選擇方面，台灣仍偏重於「供給面」面向之政策工具，而經過六年政策推動，台灣原本優勢維持除寬頻網路環境持續強化與硬體產業規模日趨完備外，受限於政策法令限制，中國漸取代台灣華文市場領導者之地位；劣勢亦因無完整法令規範，導致已存在之部分無法如期改善；機會把握上，在新市場開發仍不及韓國，環境技術改變亦未誘導國內數位內容產業市場成長；種種原因下，預期威脅仍無法避免，為加緊腳步，發展台灣數位內容產業，本研究結論建議總體政策應改變過去先頻寬後內容之政策取向，協同技術商品化應用，肯定數位內容與研發服務業，於供給面面向政策工具上，加強建立國家創新體系，補充研發力量，解決融資困難，建構鑑價機制與擴大創意技術兼備之人才培訓；需求面面向之政策工具上，加強業界連結，提升產業價值，廣開國際平台進行交流；環境面面向政策工具上，針對當前數位內容產業發展條例草案提出建議以加強後續通過之執行效率，最後建議政府改善中小企業法規環境，加強企業運作效率。

關鍵字

政策工具 ； 數位內容產業 ； 創新政策 ； 兩兆雙星產業

並列摘要

In recent years, due to the convergence of computer, telecommunication, and entertainment industries, we can see the “content” plays more and more important role in industrial policy. This study uses SWOT to analyze strengths, weakness, opportunities and threat of Taiwan’s digital content industries at first. And then it examines Taiwan’s digital content industry policy tools according to the “Innovation Policy” proposed by Rothwell, R. and Zegveld, W. Through observations of main policy tools that implemented by Japan, Korea and UK, we can induce their motivations and key concerns in respective countries and get wise to compare the concentration of policy tools in dimensions of supply, demand and environment.

With regard to the select of policy tools, Taiwan still prefers policy tools in “supply”. After six years’ effort, we can infer that except high-speed network infrastructure and hardware industries are still in progress, other existed weakness didn’t get improved because of the limits of regulations and laws. China gradually substitutes Taiwan to be a leading role in Chinese market. In respect of opportunity seizing, Taiwan lag behind Korea in terms of new market developing and technology didn’t induce to the growth of domestic digital content industry. Thus, predicted threat couldn’t be avoided. To make up for the delay until now and strengthen the advantage of Taiwan, this study concludes as following suggestions: the overall policy should be changed from “broadband prioritizes content” direction; coordinates the application and commercialization of technology; approves digital content and R&D industries. Build national innovation system to supply the development power, solve the financial difficulties by price- scrutinizing, and establish the training system of creativity and technology in “supply-chain”. Make a linkage with the industry field; increase the value and international communication in dimensions of demand. Propose suggestions of the Digital Content Industry Development Ordinance draft to reinforce the implement efficiency in environmental aspect. All in all, government should improve the legal environment in order to foster the industrial operation.

並列關鍵字

policy tools ； digital content industry ； innovation policy ； Two Trillion and Twin Star Industry

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