Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. Marketing Management,tenth edition ) 。
  2. 4. 吳正德(民93),女性消費者購買行為與行銷策略之探討---以筆記型電
  3. 5. 洪文宏(民89),消費者態度對企業贊助效益影響之研究-以亞洲盃棒
  4. 11. 黃蕙娟(民91),運動賽會公關策略之研究—以2002年中華汽車國際體
  5. 14. 程紹同 (民90),第五促銷元素,運動贊助行銷新風潮,滾石文化。
Times Cited (4) 〈TOP〉
  1. 蔡傑(2011)。台灣電子競技產業現況初探—以台灣電子競技聯盟(TeSL)為例。國立臺北教育大學社會與區域發展學系學位論文。2011。1-166。 
  2. 張家銘(2005)。中華職棒消費者對球隊贊助商辨識率影響因素之研究-以2005年兄弟象隊贊助商為例。臺灣師範大學體育學系學位論文。2005。1-140。
  3. 蔡秉昆(2012)。企業對運動場館命名權贊助之認知、意願及考量因素之研究。中正大學運動與休閒教育研究所學位論文。2012。1-112。
  4. 陳威有(2012)。瑪吉斯輪胎贊助運動之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2012。1-84。
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