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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
    Reference ( 87 ) 〈TOP〉
    1. 王美慧、 陳瑞龍、 蘇元含,2006。「運用結構方程模式探討服務品質對顧客滿意度與顧客忠誠度之影響-以中油加油站為例」,《顧客滿意學刊》,2 卷 2 期,47 – 86。
    2. 林陽助、林秀貞、李宜致,2007。「體驗行銷、顧客滿意度與顧客忠誠度關係之
    3. 林錦宏,2013。「文化創意產業元素運用於伴手禮行銷」,《臺中區農業改良場特刊》,116期,193¬-198。
    4. 卓展正,2008。「包裝視覺形象研究-以八里“柚香美人果醋、果茶”伴手禮爲例」,《藝術學報》,82 期,107–132。
    5. 陳明國、陳信榕、劉巧雯,2013。「伴手禮購買行為之研究」,《運動休閒管理學報》,10 卷,4 期,64¬-77。
    Times Cited (1) 〈TOP〉
    1. 楊子嫻(2016)。服務傳遞過程中關鍵服務人員特徵對忠誠度的影響研究。淡江大學企業管理學系碩士班學位論文。2016。1-98。
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