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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 28 ) 〈TOP〉
  1. 翁景民、許書銘、楊君琦(1999),《台灣地區電影演映市場集中度分析》,新聞學研究,第五十三期,1-21頁。
  2. 黃詩凱 (2003),《九零年代台灣電影演映市場分析:產業集中度的觀點》,傳播與管理研究,第二卷,第二期,157-174頁。
  3. Basuroy. S., S. Chatterjee, and S. A. Ravid (2003), “How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets,” Journal of Marketing 67, 103-117.
  4. Chang, B. H. and E. J. Ki (2005), “Devising a practical model for predicting theatrical movie success: Focusing on the experience good property,” Journal of Media Economics 18, 247-269.
  5. De Vany, A. and D. Walls (2002), “Does Hollywood Make Too Many R-Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation,” The Journal of Business 75, 425-451.
Times Cited (7) 〈TOP〉
  1. 簡妤庭(2015)。非線性電影票房預測模式-以美國市場為例。淡江大學管理科學學系碩士班學位論文。2015。1-55。 
  2. 黃炳翔(2014)。口碑及季節性對於電影票房的影響-以美國電影票房為例。淡江大學管理科學學系碩士班學位論文。2014。1-57。 
  3. 蕭博元(2012)。電影行銷與品質管理投資之成本效益與模式的發展。淡江大學管理科學學系碩士班學位論文。2012。1-63。 
  4. 蘇郁婕(2010)。台灣電影發行商的數位行銷策略。淡江大學資訊傳播學系碩士班學位論文。2010。1-202。 
  5. 張茵婷(2009)。應用分量迴歸模型分析電影票房之影響因素。臺灣大學國際企業學研究所學位論文。2009。1-81。 
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