美國電影在台灣

顏志龍

doi:10.6342/NTU.2007.01710

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美國電影在台灣

American Movie in Taiwan

顏志龍 , Masters　　Advisor：施俊吉　　

繁體中文 DOI： 10.6342/NTU.2007.01710

電影產業；美國電影； OLS迴歸模型； Probit迴歸模型； movie industry ； American movie ； OLS model ； Probit model

Abstract │ Reference (28) │ Times Cited (7) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Movies is one of the common entertainments for Taiwanese in their daily life. However, American movies and European movies get almost all of the box office in Taiwan. Our government has been aiming for developing Taiwanese movies, but the effect is limited. The purpose of this research is to use econometric statistical analysis to probe into the reasons why American movies succeed in the Taiwan market. And wishing that we can have some contributions for the movie industry in Taiwan in the future.
    When we observe the American movies in the Taiwan market, we can find out that the movies with protect grade, higher budget line and superior stars may get more box office than others. In addition, quantity of releasing theaters is positive to box office. And we also find that movies which are released in May, June, July and December will have better performances. Some types of the movies can attract to more people to go to cinemas, such as action, romance and adventure. The distributors will consider what kinds of movies which they want to enter the Taiwan market by higher budget line, stars and romance. 
    After comparing with American movies and Taiwanese movies, we find out that the releasing months are staggered. Taiwanese movies get better box office in September and November than other mouths.

Reference ( 28 ) 〈TOP〉

翁景民、許書銘、楊君琦（1999），《台灣地區電影演映市場集中度分析》，新聞學研究，第五十三期，1-21頁。
連結：
黃詩凱 (2003)，《九零年代台灣電影演映市場分析：產業集中度的觀點》，傳播與管理研究，第二卷，第二期，157-174頁。
連結：
Basuroy. S., S. Chatterjee, and S. A. Ravid (2003), “How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets,” Journal of Marketing 67, 103-117.
連結：
Chang, B. H. and E. J. Ki (2005), “Devising a practical model for predicting theatrical movie success: Focusing on the experience good property,” Journal of Media Economics 18, 247-269.
連結：
De Vany, A. and D. Walls (2002), “Does Hollywood Make Too Many R-Rated Movies? Risk, Stochastic Dominance, and the Illusion of Expectation,” The Journal of Business 75, 425-451.
連結：

Times Cited (7) 〈TOP〉

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