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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 29 ) 〈TOP〉
  1. 李韋達,方文昌(2004),「從品牌知名度探討知覺品質和購買意願─以價格與來源國形象為調節變數」,管理評論23(4):89-112。
  2. 陳宛君,廖學誠(2006),「宜蘭縣民對蘭陽溪上游集水區經營管理之意見分析及資源經濟評價」,中華林學季刊39(4):477-496。
  3. 郭俊宏(2006),「影響消費者購物通路選擇關鍵因素之研究」,國立成功大學企業管理研究所碩士論文。
  4. 黃聆怡(2009),「電子口碑效果與網路合購行為之研究」,國立台灣大學國際企業研究所碩士論文。
  5. 潘明全,游鯉健(2009),「品牌來源國與製造來源國對消費者產品評價之影響─產品涉入與購買情境干擾效果探討」,行銷評論6(1):25-54。
Times Cited (1) 〈TOP〉
  1. 高啟瑋(2014)。共同基金流量影響因素探討:基金績效反應不對稱觀點。臺灣大學商學研究所學位論文。2014。1-57。 
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