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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 38 ) 〈TOP〉
  1. Information Strategy and Management: Text and Cases, 6th edition, New
  2. Porter, M. E.(1985). Competitive Advantage: Creating and Sustaining Superior Performance, New York, Free Press.(中譯本:《競爭優勢》,李明軒、邱美如譯,1999,台北:天下)
  3. Slywotzky, A. (1996). Value Migration: How to Think Several Moves Ahead of the Competition. Cambridge, MA: Harvard Business School Press.(中譯本:《成功,由轉型開始》,真如譯,1997,台北:智庫)
  4. Slywotzky, A. and Morrison, D. J. (1997). The Profit Zone-How Strategic Business Design will Lead You to Tomorrow’s Profit. New York, NY: Random House, Inc.(中譯本:《獲利寶典—創造高利潤的營業計畫》,黃瓊儀譯,1999,台北:金錢文化)
  5. Timmers, P., (1998), “Business Models for Electronic Markets.” Journal on Electronic Markets, vol. 8 (2), 3-8.
Times Cited (4) 〈TOP〉
  1. 李令儀(2015)。文化與商業的雙重邏輯:台灣圖書出版產業的發展與變遷。臺灣大學社會學研究所學位論文。2015。1-258。 
  2. 吳淡如(2007)。台灣財經暢銷書之策略分析。臺灣大學商學組學位論文。2007。1-138。 
  3. 鍾逸茹(2010)。消費者對圖書出版品牌認知與影響之研究。臺灣師範大學圖書資訊學研究所學位論文。2010。1-134。
  4. 張禕宸(2015)。商圈對便利商店雜誌銷售之影響-以全家便利商店為例-。中原大學企業管理研究所學位論文。2015。1-104。
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