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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 14 ) 〈TOP〉
  1. 2. Chesbrough, H.(2003),“The Business Model,”in Open Innovation, Harvard Business School Press.
  2. 4. Cusumano, M.A. and A. Gawer(2002),“The Element of Platform Leadership,”MIT Sloan Management Review, Spring.
  3. 5. Evans, D.S. and R. Schmalensee(2005),“It Takes Two to Tango,”in Paying with Plastics:The Digital Revolution in Buying and Borrowing, The MIT Press.
  4. 6. Rohlfs, Jeffrey H.(2001), Bandwagon Effects in High-Technology Industries, The MIT Press, Cambridge, Massachusetts, London, England.
  5. 9. Suarez, F.F. and J.M. Utterback(1995),“Dominant Designs and the Survival of Firms,”Strategic Management Journal, Vol. 16, pp. 415-430.
Times Cited (25) 〈TOP〉
  1. 宣佩涵(2011)。Facebook使用行為、使用者愉悅對忠誠度之影響。淡江大學資訊傳播學系碩士班學位論文。2011。1-168。 
  2. 程婉婷(2011)。網路口碑對消費者購買決策影響之探討-比較Facebook與部落格。交通大學管理科學系所學位論文。2011。1-65。 
  3. 黃韋學(2014)。結合適地性服務之雲端行動學習系統開發與實作。臺北科技大學資訊管理研究所學位論文。2014。1-72。 
  4. 許益誠(2012)。社群網站病毒行銷之研究─ 以Facebook粉絲專頁為例。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2012。1-91。 
  5. 孫瑋佑(2009)。Web2.0協同設計模式探討-以紡織產業為例。臺北科技大學商業自動化與管理研究所學位論文。2009。1-154。 
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