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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 44 ) 〈TOP〉
  1. 1.陳永雄(2011.7), 「台灣紡織業的發展與競爭力研究」,國立台灣大學管理學院碩士在職專班會計與管理決策組。
  2. 3.黃佩雯(2009.1),「品牌個性、品牌信任對消費者購買意願之影響:以連鎖咖啡店為例」,國立高雄餐旅學院餐旅管理研究所。
  3. 4.黃永慧(2007),「台灣產業價值鏈移動成因之初步分析」,台灣經濟研究院。
  4. 5.簡廷宇(2010.6),「產品知覺、產品屬性與產品態度之研究——以板橋農會活力超市為例」,淡江大學國際貿易學系國際企業學研究所。
  5. 6.賴宛琦(2006.6),「產品相關屬性資料處理與消費者認知及偏好行為之分析:以女性保養品為例」,國立台灣大學國際企業管理研究所。
Times Cited (2) 〈TOP〉
  1. 洪佳佑(2014)。應用聯合分析法探討快速時尚品牌服飾之產品屬性最佳化組合。成功大學企業管理學系學位論文。2014。1-104。 
  2. 謝玉柔(2017)。探討擴增實境應用於客戶體驗對顧客購買行為影響 之研究—以平價服飾為例。臺灣大學國際企業學研究所學位論文。2017。1-75。 
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