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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 93 ) 〈TOP〉
  1. 王鐘毅,2015。「消費者對營養補充劑飲品之購買行為分析」。碩士論文,國立臺灣大學農業經濟學系。
  2. 李曉青、趙慧芳、陳彥亭,2013。「健康概念宣稱對消費者購買行為之影響」,『亞太經濟管理評論』。16卷,2期,1-26。
  3. 周文賢、張欽富,2000。『聯合分析在產品設計之運用』。台北:華泰文化事業股份有限公司。
  4. 周美伶,2005。「購屋者外部資訊搜尋管道選擇行為與搜尋期間之探討」,『住宅學報』。14卷,2期,1-25。
  5. 林欣怡、陳雪芬,2014。「銀髮健康食品包裝設計與行銷策略之內容分析」,『健康生活與成功老化學刊』。6卷,1期,25-42。
Times Cited (1) 〈TOP〉
  1. 邱楷涵(2017)。大臺北地區消費者對純米米粉的購買行為與願付價值之研究。臺灣大學農業經濟學研究所學位論文。2017。1-112。 
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