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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 37 ) 〈TOP〉
  1. 2. 田寒光 (2006),應用聯合分析法:探究代言人與廣告表現手法對廣告效果之影響,國立台灣大學國際企業學研究所。
  2. 3. 任國光 (2008),消費者產品涉入、知覺風險對購買意願之影響-零售通路喜好程度的干擾效果,元智大學管理研究所。
  3. 4. 林怡君 (2008),美妝達人部落格商品置入探討,國立政治大學傳播學院碩士在職專班。
  4. 6. 林晉頡 (2006),運動員代言效果、國家認同與產品購買意願之分析:以王建民代言宏碁與麥當勞產品為例,國立台灣大學國際企業學研究所。
  5. 10. 楊于萱 (2009),代言人類型及其可信度對消費者知覺風險影響之研究,國立台匇大學企業管理學研究所。
Times Cited (1) 〈TOP〉
  1. 黃信川(2011)。策略行銷分析:以J整合行銷公司新商業模式為例。政治大學經營管理碩士學程(EMBA)學位論文。2011。1-88。
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