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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 35 ) 〈TOP〉
  1. [3] 林芳民(2004),「消費者生活族群與消費型態特性之分析」,國立台灣大學國際企業研究所碩士論文。
  2. [9] 連敏秀(2004),「聯合分析法應用於市場區隔中最佳產品組合之研究-以行動電話為例」,國立成功大學統計學系碩士班碩士論文。
  3. [10] 梁嘉妮(2006),「應用聯合分析法探討促銷活動與商品特性及零售通路之關聯性研究」,國立台灣大學國際企業研究所碩士論文。
  4. [11] 莊慧玉(2005),「台灣地區消費者行動電話換機行為之研究」,私立淡江大學企業管理研究所碩士論文。
  5. [12] 程信賢(2002),「行動電話消費者購買行為及其市場區隔之研究 以南部地區為例」,國立成功大學企業管理研究所碩士論文。
Times Cited (9) 〈TOP〉
  1. 康馨予(2011)。應用共同設計來達到創新的旅遊服務之研究。淡江大學統計學系碩士班學位論文。2011。1-127。 
  2. 江萬彥(2011)。以聯合分析法探討西式速食套餐偏好之研究。成功大學企業管理學系碩士在職專班學位論文。2011。1-99。 
  3. 楊巧萱(2017)。以聯合分析法衡量品牌權益-以台灣小客車運輸業為例。臺灣大學國際企業學研究所學位論文。2017。1-48。 
  4. 陳日堃(2017)。以聯合分析法探討消費者屬性偏好之最佳組合-以線上影劇串流產業為例。臺灣大學國際企業學研究所學位論文。2017。1-54。 
  5. 孫玉舫(2017)。以聯合分析法探討消費者屬性偏好之「最佳組合」-以「行動支付」產業為例。臺灣大學國際企業學研究所學位論文。2017。1-63。 
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