台灣資訊及消費電子製造業全球運籌服務供應鏈之策略研究

方天戟

doi:10.6342/NTU.2009.03274

44.200.171.74，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Management > Graduate Institute of Information Management
Social Sciences > Management

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

台灣資訊及消費電子製造業全球運籌服務供應鏈之策略研究

Taiwan’s PC/CE Manufacturing Global Logistics and Services SCM Strategy

方天戟 , Masters　　Advisor：陳鴻基　　

繁體中文 DOI： 10.6342/NTU.2009.03274

全球運籌；供應鏈；營運模式；服務；長鞭效應； Global Logistics ； SCM ； business model ； Service ； bullwhip efforts ； CPFR

Abstract │ Reference (50) │ Times Cited (4) │ Altmetrics

Abstract 〈TOP〉

本研究架構係分兩部份，第一部份主要是藉由對台灣資訊及消費電子製造業過去10年成功掌控(Dominated) 全球資訊及消費電子製造的認知，及研究生本身對此璀璨成功的10年(1998~2007)；所積極以IT資訊整合(Integration)專案領導的經驗，參與其全球運籌製造供應鏈架構建立，來探討過去(As-Is)市場變化、台灣製造業因應策略、方法、全球運籌供應鏈架構及營運模式(Business Model)的創新建構等，從中確定出影響成功的關鍵核心競爭力(Core Competence)。
從台灣資訊電子中『產能全球第一』的筆記型電腦(Note Book)，及消費電子中MP3/ iPOD均參與代工製造的廣達電腦公司(Quanta Computer Inc.) 為成功標竿案例分析，本研究發現代工製造「產業」成功的關鍵核心競爭力為：
1.	專業的製造經理人(Expertise)；
2.	中小企業的靈活性(Flexibility)；
3.	產業的群聚效應(Cluster Efforts) 。
代工製造「廠商」成功的關鍵核心競爭力則為：
1.	快速的設計(Time To Market)；
2.	迅捷的量產(Time To Volumes)；
3.	便捷精確的製造供應鏈(Time To End-User)。
下一個10年，以2008 ~ 2009年『金融海嘯』為分野，本研究第二部份希望能延續探討製造業面對金融海嘯產生之『反長鞭效應』現象，未來(To-Be)因應策略、方法、全球運籌供應鏈架構及營運模式的建構創新等，從中研判出下一個10年製造業廠商要持續成功的關鍵。
本研究以NB代工生產量全球第一的廣達電腦公司因應金融海嘯，除持續努力地掌控全球製造的關鍵核心競爭力外，還執行策略上的轉變(Change)；對外策略聯盟，對內將組織(Organization)及流程(Processes)追求整合(Integration)及最佳化(Optimization)的變革，力求在策略上轉換為以『服務(Service)』的銷售與製造供應鏈整合的產業為研討案例。
當因應金融海嘯轉型為強調「服務」的銷售與製造整合性時，本研究以PC產業知名品牌Acer、Dell與HP公司為研究目標，比較其營運模式與銷售與製造供應鏈變動因應關係，認知台灣PC/CE製造產業未來的成功關鍵，是在「服務運籌」整合；其服務運籌供應鏈關鍵構成為：
1.	設計運籌管理供應鏈 (Design SCM)
2.	銷售運籌管理供應鏈 (Marketing & Sales SCM)
3.	製造運籌管理供應鏈 (Manufacturing SCM)
4.	維修運籌管理供應鏈 (Maintenance SCM)
在研究「服務」的銷售與製造供應鏈整合過程中，發現台灣PC/CE製造廠商未來應強化下列的關鍵認知：
(1)、服務是「以顧客為本」的觀念(Concept)及態度(Attitude)。
(2)、持續開發創新的產品設計(Product Innovation)及營運模式。
(3)、架構自動化的精實生產(Lean Production Automation)組裝線。
(4)、開發具整合性的CPFR需求引導服務供應鏈(Pull by Demand)。
(5)、兩岸企業對「中國市場」之行銷、預測、製造、通路、運送、庫存、
鋪貨、收款及售後服務等，應強化「運籌服務供應鏈」策略整合，以形成
產業及企業之最佳實務(Best Practice)。

台灣製造廠商具備驚人的關鍵開發執行力，將會持續性拓展及掌控全球資訊及消費電子產品的生產，以無可匹敵的核心競爭力，完善的上中下游供應鏈整合，以創新的「服務供應鏈」關鍵，迅速配合市場變化的營運模式，未來必將以『創新整合性的表現』突破金融海嘯造成之經濟衰退現況，進入集設計、製造、銷售及服務於一體的「台灣全球品牌行銷」之路。

Parallel Abstract 〈TOP〉

This thesis is about to study the competitive advantage in Taiwan’s PC/CE(Personal Computer and Consumer Electronic) manufacturing industry and individual manufacturer success growth on past (As-Is) 10 years (1998~2007)，and strategy while encounter finance tsunami on 2008~2009, and the future strategy for the competitive advantage on coming (To-Be) 10 years (2010~2020).
For the past，the PC/CE manufacturing industrial have three core competence which are ODM expertise、flexibility and cluster efforts，the manufacturer have three core competence too; which are time to market、time to volume and time to end-user，these core competences with innovated CTO/DS (Configure To Order/Direct Ship) business model made Taiwan’s manufacturing industry success and brilliant in the leading edge globally!
For the next 10 years，this thesis study on the manufacturing industry and individual ODM – Quanta the ways to recognize and strategic approaching to avoid the bullwhip efforts in finance tsunami by organization integrated and processes optimizated to get more competitive advantage.
The latest global logistics and supply chain management are combination of ODM and sales supply chin in which call 『service chain』，this thesis is comparisons study on Acer、Dell and HP，the strategy、global logistics、SCM、CPFR and business model , the objective is to extent the Taiwan’s glories of manufacturing to support PC/CE brand name sales & service business globally.

Reference ( 50 ) 〈TOP〉

1. Christopher, M.(1998), Logistics and Supply Chain Management, Financial Times, Irwin.
連結：
3. Christopher Bartlett; Sumantra Choshal; Paul Beamish (2008), Transnational Management-Text, Cases, & Readings in Cross-Border Management, McGraw-Hill.
連結：
4. Cooper, M.C. and Ellram, L.M.(1993), Characteristics of Supply Chain Managementand the Implications for Purchasing and Logistics Strategy, The International Journal of Logistics Management,Vol.4, No.2.
連結：
7. Dalton, G.(1999) ,Globalization - Global Gravity, InformationWeek.
連結：
8. Donald Waters (2003), Logistics-An Introduction to Supply Chain Management, Palgrave macmillian.
連結：

Times Cited (4) 〈TOP〉

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：