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  • 學位論文

證券投資信託事業競爭策略形成之分析-以C投信公司為例

Securities Investment Trust Enterprises of the formation of competitive strategy–A Case Study on Company C

指導教授 : 林江峰
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關鍵字

PEST分析 五力分析 SWOT 分析

並列摘要


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參考文獻


2.Andrews,K.R.(1971), The Concept of Corporate Strategy , Dow Jones,Irwin.
5.Graham,Michael,Jussi Nikkinen Petri Sahlstrom(2003),”Relative Importance of Scheduled Macroeconomic News for Stock Market Investors “ Journal of Economic and Finance,Vo1 27,pp153-165 .
6.Heinz Weihrich (1982), “Heinz Weihrich:The Tows Matrix A Tool for Situational Analysis”, New York:McGraw-Hill.
7.Lee C.F., and S. Rahman.(1990). 「Market Timing, Selectivity, and Mutual Fund Performance: An Empirical Investigation」, Journal of Business.
10.Poter,M.E(1985), Competitive Advantage:Creating and Sustaining Superior Performance, The Free Press, Macmillan. New York.

被引用紀錄


邱薏蓉(2016)。台灣金控投信經營策略之研究—以T證券投資信託股份有限公司為例〔碩士論文,淡江大學〕。華藝線上圖書館。https://doi.org/10.6846/TKU.2016.00654

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