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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 94 ) 〈TOP〉
  1. 王精文、沙俊豪,2000,綜合證券商服務品質與業績績效關係之研究,企業管理學報,第48期:27-58。
  2. 高端訓,2013,企業社會責任對消費者購買意願影響之研究-品牌依附及品牌形象之中介效果,國立臺北大學企業管理學系博士論文。
  3. 張文榮,2011,市場導向、行銷能力、創新能力與組織績效之關聯性研究,淡江大學管理科學研究所博士論文。
  4. 黃政仁、張瑋庭、周齊武,2013,探索非財務績效指標對台灣企業績效之影響及其渠道,當代會計,第14卷第2期:113-145。
  5. 楊建昌、陳素秋、何國章、黃同圳,2003,住院病患對服務品質知覺與經營績效相關性之研究,醫務管理期刊,第4卷第2期:86-106。
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