從家長觀點探討補教業關鍵成功因素－以大台北地區補習班為例

張義雄

doi:10.6846/TKU.2007.00041

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從家長觀點探討補教業關鍵成功因素－以大台北地區補習班為例

Exploring The Key Success Factors of Cram Schools on Parental Perspectives─A Study of Cram Schools in Taipei Area

張義雄 , Masters　　Advisor：洪英正　　

繁體中文 DOI： 10.6846/TKU.2007.00041

補教業；補習班；關鍵成功因素；家長觀點； cram school

Abstract │ Reference (148) │ Times Cited (13) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Recently, due to the change in Taiwan’s environment, as the focus on the importance of language ability by people and the parents’ anxiety on their children’ education, so the demand for cram schools are higher than before. However, the only affair that the government regulates on cram schools is no more than providing acceptable facilities. There are few specific standards for qualification on teaching and class management. Parents, in a way, do have their own criteria for selecting ideal cram schools. Therefore, many cram schools are still thriving especially facing the economic recession and the trend of fewer children. During these ten years, the birth of children in Taiwan is fewer and fewer by years and reduces from three hundreds thousand to about two hundreds thousand, but the numbers of cram schools become more and more-step up quintuple from 1997 to 2006.
The purpose of this study is to investigate the key success factors (KSFs) in Cram Schools on parental perspectives, based on a study of cram schools in Taipei area. This research was conducted through document collection, brainstorm meeting of cram school managers, preliminary questionnaire surveys and symposiums, finally a survey was conducted. The subjects of this survey were parents whose children are students of cram schools which have been set up for over 10 years and have a number of over 300 students. Finally there are 633 valid subjects were returned.
The data of the survey were analyzed and the result is shown below:
I.	From parents’ point of view, the key success factors in Cram Schools will be1.professional teachers 2.student management 3. legality 4.business management.
II.	Parents in Taipei city showed lower intent toward “joyful learning” while parents in Taipei County showed higher tendency on that aspect. Therefore, cram schools in Taipei City need to focus on how to make students learn more knowledge and become more mature. On the other  
hand, cram schools in Taipei County should pay attention on whether students are learning happily or not, otherwise the cram schools may lose their students despite the progress in their grade records.
III.	Families of higher income would pay more attention on qualification of teachers. As the trend of fewer children was formed, so cram schools need to be more professional and high-priced in order to keep the market stable.
IV.	The key success factors in cram school are shown in the survey, which concludes in the following eight points: 1.teachers with enthusiasm and higher EQ 2. recruiting teachers from various sources 3. good facilities 4. advertisement 5. academic affairs 6.understanding expectation of parents on cram school industry-including cram schools with right visions of running schools, and cram schools with designing of gifted education, etc..  7.understanding expectation of parents on cultivation of their children. 8.understanding expectation of parents on learning process of their children.
V.	In addition to the abovementioned findings, this research will provide valid criteria (KSFs) for cram school managers, government and parents on evaluating related affairs of cram schools. When evaluating or exploring the key success factors of cram schools, if time is enough, we can use the long-form survey, which includes 123 items. If there isn’t enough time, we can use the short-form survey, which includes 30 items.

Reference ( 148 ) 〈TOP〉

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11. 陳慶得（2001）。連鎖式經營關鍵成功因素之探討-以美語補習業
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連結：

Times Cited (13) 〈TOP〉

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