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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 148 ) 〈TOP〉
  1. 2. 行政院勞工委員會職業訓練局全國就業e網(2006)。補習教育
  2. 3. 行政院勞工委員會職業訓練局(2000)。行職業展望-補教業。
  3. 4. 尚艾偉(2003)。文教機構經營管理之研究。台北大學合作經濟
  4. 11. 陳慶得(2001)。連鎖式經營關鍵成功因素之探討-以美語補習業
  5. 13. 賴桂蘭(2005)。策略性行銷規範性與實證性之比較研究-以幼
Times Cited (13) 〈TOP〉
  1. 曹毓庭(2012)。國小家長選擇子女創意學習補習教育考量因素之研究─消費者行為理論之應用。淡江大學教育科技學系碩士班學位論文。2012。1-189。 
  2. 盧昭霖(2012)。成人美語文教業之關鍵成功因素對顧客滿意度與顧客忠誠度之探討。淡江大學國際商學碩士在職專班學位論文。2012。1-198。 
  3. 賴惠秋(2012)。臺灣補教產業達成優質經營競爭策略之研究─以S教育機構為例。淡江大學國際企業學系碩士在職專班學位論文。2012。1-97。 
  4. 祁遠帆(2007)。臺灣地區兒童美語補習教育市場經營競爭策略形成 之研究-以G教育集團為例。淡江大學國際貿易學系國際企業學碩士在職專班學位論文。2007。1-103。 
  5. 莊為勤(2011)。國中升學補習班關鍵成功要素之探討分析。成功大學經營管理碩士學位學程(AMBA)學位論文。2011。1-82。 
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