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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 137 ) 〈TOP〉
  1. 行銷學(郭常銘譯)(民95)。台北市:麥格羅.希爾國際股份有限公司。(原著出版年:2003)。
    連結:
  2. 陳一德(2004)。消費者對3G應用服務偏好之研究。未出版碩士論文,台北:大同大學工設所。
    連結:
  3. 黃俊英(民93)。行銷管理。台北:華泰文化事業股份有限公司。
    連結:
  4. 程信賢(2001)。行動電話消費者購買行為及其之市場區隔研究─以南部地區為例。未出版碩士論文,台南:國立成功大學企管研究所。
    連結:
  5. 蕭富峰(民95)。行銷策略。台北:華泰文化事業股份有限公司。
    連結:
Times Cited (1) 〈TOP〉
  1. 劉冠廷(2014)。應用超學習增進傳統掛袋法準確度之研究。虎尾科技大學工業工程與管理研究所學位論文。2014。1-92。 
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