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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 138 ) 〈TOP〉
  1. 林士彥,2005,〈休閒旅遊服務之產品層次探討-以渡假民宿為例〉,《顧客滿意學刊》,1(1),頁145-168。
  2. 洪嘉蓉,2004,《服務品質、滿意度與忠誠度關係之研究-以中華電信公司ADSL 顧客為例》,彰化:大葉大學資訊管理研究所碩士論文。
  3. 翁崇雄,1998,〈期望服務與服務績效影響服務品質評量之研究〉。《台大管理論叢》,9(1),頁153- 176。
  4. 康寧,2002,《以Kano 模式探討直銷公司物流配送服務品質及直銷商滿意度之研究》,桃園:元智大學管理研究所碩士論文。
  5. 張旭華,呂鑌洧,2007,〈整合二維品質模式與品質機能展開應用於高等技職教育服務之實證研究〉。《品質學報》,卷14,期4,頁405-421。
Times Cited (1) 〈TOP〉
  1. 白佩玉(2016)。銀行服務之顧客價值階層之研究:方法目的鏈與KANO模式之應用。朝陽科技大學企業管理系學位論文。2016。1-60。
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