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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 121 ) 〈TOP〉
  1. 16. 林招凰,影響顧客對人身保險產品再購意願相關因素之研究-以Y人壽保險公司之保戶為例,2006年
  2. 32. 陳建哲,業務員銷售投資型保險之行銷糾紛,朝陽科技大學保險金融管理研究所碩士論文,2009年。
  3. 44. 翁根城,銀行顧客購買投資型保險商品情況與意願研究,淡江大學保險學系保險經營碩士在職專班碩士論文,2007年。
  4. 45. 徐于婷,認知風險、認知可信賴度、信任、認知易用性、認知有用性對線上拍賣消費者購買意圖之影響,國立成功大學企業管理學系碩士論文,2010年。
  5. 59. 黃愉婷,金融消費者保護法對銀行保險業務影響之研究,國立政治大學風險管理與保險研究所碩士論文,2012年
Times Cited (4) 〈TOP〉
  1. 盧彥志(2014)。投資型保險商品購買行為之探討。淡江大學管理科學學系企業經營碩士在職專班學位論文。2014。1-144。 
  2. 呂采潼(2015)。消費者對房貸壽險購買意願之探討。中原大學企業管理研究所學位論文。2015。1-74。
  3. 林鈺雲(2016)。國小教師對基金投資意願影響之實證研究 -以知覺價值及知覺風險為中介效果。樹德科技大學金融系碩士班學位論文。2016。1-90。
  4. 王夢貞(2016)。以計劃行為理論探討消費者購買長期照顧保險意願之研究-以知覺風險為干擾變項。樹德科技大學經營管理研究所學位論文。2016。1-82。
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