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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 86 ) 〈TOP〉
  1. 何欣容(2014)。資料採礦於臉書商業模式推薦機制之研究。淡江大學管理科學所碩士班學位論文。
  2. 吳書緯(2015)。資料探勘於網路互動式科技整合性行銷之研究。淡江大學管理科學學系碩士班學位論文。
  3. 周中理和陳正(2007)。體驗行銷策略、顧客關係管理與行銷績效關係模式研究—台灣旅館業之驗證。行銷評論,4(3),339-364。
  4. 許哲維(2012)。資料採礦於便利商店推薦機制之研究。淡江大學管理科學學系碩士班學位論文。
  5. 陳正(2006)。體驗行銷策略、顧客關係管理與行銷績效之關係—以台灣旅館業為例。朝陽科技大學企業管理系碩士班學位論文。
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