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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 69 ) 〈TOP〉
  1. 2 . Thomas P.Hustad ﹠Edgar A.Pessemier ,“The Development and Application of Psychographics”,in William D.Wells ed.,Life Style and Psychographics ,Chicago AMA,p.37,1974.
  2. 4 . Grant,A.E.,Guthrie,K.K.,and Ball-Rokeach,S.J.(1991).Television shopping:Media system dependency perspective.Communication Research,18(6),p.773-798.
  3. 5 . Stephens,D.L. Hill,R.P.,Bergman,K.(1996).Enhancing the consumer-product relationship:Lessons from the QVC Home Shopping Channel.Journal of Business Research,37,p.193-200.
  4. 7 . Zaltman,G.& Wallendrof,M.(1983),Consumer Behavior Basic Findings and Management Implications,New York,John-Wiley & Sons,p.622-624.
  5. 9 . Graeme Mccorkell(1997),Direct and Database Marketing,Kogan Page Limited,p.28.
Times Cited (13) 〈TOP〉
  1. 張純嘉(2015)。壽險業之多元行銷通路與再購行為之研究。淡江大學保險學系保險經營碩士班學位論文。2015。1-125。 
  2. 李珮瑄(2012)。年輕族群對創新產險商品購買意願之研究-以結婚綜合保險為例。淡江大學保險學系保險經營碩士班學位論文。2012。1-87。 
  3. 陳玉蓉(2011)。女性消費者購買保險商品意願之探討-以女性專屬保險商品為例。淡江大學保險學系保險經營碩士在職專班學位論文。2011。1-75。 
  4. 溫智安(2010)。電視行銷保險之競爭優勢與關鍵成功因素之研究。淡江大學保險學系保險經營碩士在職專班學位論文。2010。1-135。 
  5. 陳漢瑜(2008)。我國郵政壽險業務經營與行銷通路之研究。淡江大學保險學系保險經營碩士班學位論文。2008。1-95。 
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