資訊代理商通路經營策略與通路績效關係之研究

The relationship between channel strategies and performance for information middlemen

賴靜宜(Ching-Yi Lai)

指導教授 ： 李培齊

淡江大學/管理學院/管理科學研究所企業經營碩士在職專班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.01154

摘要

本篇摘要未授權

關鍵字

資訊代理商 ； 通路 ； 競爭策略 ； 產品策略 ； 通路策略 ； 經營績效

並列摘要

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並列關鍵字

Computer product distributers ； Channels ； Competitive strategy ； Product Strategy ； Channel Strategy ； Business Performance

參考文獻

15.郭崑謨(1990)，管理概論，台北：三民書局。

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4.Bowersox, D. J. and Cooper, M. B. (1992), Strategic Marketing Channel Management, McGraw-Hill.