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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 45 ) 〈TOP〉
  1. 4. 林世鳳(2005),女性消費者化妝品購買行為探討-以台南女性消費者為例。國立成功大學企業管理學系碩士論文。
  2. 8. 余正和(2005),蝴蝶蘭消費者線上購買行為及期望價值之研究。中興大學農業推廣教育研究所碩士論文。
  3. 15. 周志如(2007),農產品產地直銷模式之研究。中原大學企業管理研究所碩士論文。
  4. 20. 郭正雄(2005),以Kano模式與綠色行銷觀點探討有機專賣店之顧客需求。朝陽科技大學企業管理系碩士。
  5. 21. 張含玉(2008),從顧客價值觀點探討體驗行銷對顧客忠誠之影響-以台灣國際精品服飾專賣店之實證研究。國立台北大學企業管理學系碩士論文。
Times Cited (1) 〈TOP〉
  1. 王抒品(2016)。以大數據分析便利商店水果購買行為之研究。中原大學資訊管理研究所學位論文。2016。1-84。
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