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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 113 ) 〈TOP〉
  1. 汪曼穎 (2006)。品牌知名度與產品涉入度對於品牌表徵的影響,中
  2. 林信丞 (2007,1月)。來源國形象和廣告中的國家情境對消費者品牌態度之影響。傳播與管理研究,6(2),35-64。
  3. Agarwal, S. & Sikri, S. (1996). Country image: Consumer evaluation of product category extensions. International Marketing Review, 13(4), 23-29.
  4. Agrawal, J. & Kamakura, W. A. (1999). Country of origin: A competitive advantage?. International Journal of Research in Marketing, 16 (4), 255-267.
  5. Ahmed, S. A. & d’Astous, A. (1993). Cross-national evaluations of made-in concept using multiple cues. European Journal of Marketing, 27(7), 39-52.
Times Cited (4) 〈TOP〉
  1. 柯宜廷(2012)。設計及製造來源國形象對知覺品質、產品態度與購買意圖之影響。淡江大學國際商學碩士在職專班學位論文。2012。1-105。 
  2. 梅建碧(2011)。通路類型、特性及定價對珠寶首飾產品知覺風險與購買意願影響之研究。淡江大學企業管理學系碩士班學位論文。2011。1-83。 
  3. 呂琼瑞(2010)。健身器材產品品牌形象與涉入程度對消費者品牌態度影響之研究-來源國形象之干擾效果。臺中科技大學事業經營研究所學位論文。2010。1-115。
  4. 吳宜芳(2011)。啤酒產品屬性對購買意願之影響-以來源國為調節變數。元智大學經營管理碩士班(企業管理與服務科學學程)學位論文。2011。1-79。
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