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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 81 ) 〈TOP〉
  1. 8.李韋達、方文昌(2004)。從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數,管理評論,23(4),89-112。
  2. 13.林建煌(2007)。行銷管理。台北市:華泰。
  3. 17.陳漢杰(2005)。涉入、產品屬性的評估與購買意願之相關研究-以銀行消費者購買理財服務為實證。未出版碩士論文,成功大學高階管理碩士在職專班,台南市。
  4. 22.黃俊英(1996)。行銷研究。台北市:華泰。
  5. 24.黃清文(2002)。金融保險化後顧客購買銀行保險之購買意願研究-以服務品質觀點觀之。未出版碩士論文,靜宜大學企業管理研究所,台中縣。
Times Cited (4) 〈TOP〉
  1. 林惠珊(2011)。整合Kano模式與IPA分析應用於順發3C量販店服務品質之研究。虎尾科技大學工業工程與管理研究所學位論文。2011。1-106。
  2. 張惠敏(2015)。滿意度與忠誠度影響因素之研究-以臺灣中部地區銀行保險客戶為例。虎尾科技大學財務金融研究所在職專班學位論文。2015。1-126。
  3. 張玉青(2015)。教職員責任保險購買意願之研究-以臺中市國中體育教師為例。朝陽科技大學保險金融管理系學位論文。2015。1-83。
  4. 郭錦松(2016)。兩岸地區銀行保險商品之現況及未來展望。朝陽科技大學保險金融管理系學位論文。2016。1-71。
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