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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Reference ( 40 ) 〈TOP〉
  1. 2.(1985).Materialism: Trait Aspects of Living in the Material World. Journal of Consumer Research,13(3),p.265.
  2. 3.(1988).Possessions and the Extended Self. Journal of Consumer Research, 15(2),p.139-168.
  3. 4.Bloch, Peter and Marsha, Richins(1992).You Look “Mahvelous”: The Pursuit of Beauty and the Marketing Concept. Psychology&Marketing,9(1),p.3.
  4. 5.Cash, Thomas F. and Brown, Timothy A.(1987).Body Image in Anorexia Nervosa and Bulimia Nervosa: A Review of the Literature. Behavior Modification,11(October).
  5. 8.Dholakin, Ruby Roy and Sidney J. Levy(1987).The Consumption Dream in the United States: Aspirations and Achievements in a Changing Environment. Journal of Macromarketing ,7(2),p.41-51.
Times Cited (4) 〈TOP〉
  1. 林素伊(2008)。階級意識、品牌形象及主觀規範對精品名牌購買意願的影響。成功大學經營管理碩士學位學程(AMBA)學位論文。2008。1-112。
  2. 顏佳芙(2011)。購買名牌包仿冒品之影響因素探討–應用人格特質與計劃行為理論分析。中央大學企業管理學系學位論文。2011。1-130。
  3. 陳秉鈺(2011)。應用SERVQUAL量表與IPA檢測精品業之服務品質:以A品牌為例。元智大學經營管理碩士班(企業管理與服務科學學程)學位論文。2011。1-110。
  4. 程博彥(2014)。球星代言款球鞋之炫耀性消費與涉入程度對消費者購買意願之影響。朝陽科技大學休閒事業管理系學位論文。2014。1-86。
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