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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 83 ) 〈TOP〉
  1. 1. 王昭正(2005)。保養品消費者購買行為之研究。國立台灣大學國際企業學研究所碩士論文。
  2. 4. 行政院衛生署發布(民91修正版),化妝品衛生管理條例施行細則。
  3. 7. 何珊珊(2005)。化妝品製造業景氣動態報告-2005年第四季。台灣經濟研究院產經資料庫。上網日期:2006年03月01日。
  4. 27. 溫正忠(2002)。影響化妝品品牌權益因素之實證研究。元智大學管理所碩士論文。
  5. 1. Aaker, D. A. (1996). Measuring Brand Equity across Products and Markets, California Management Review, Vol. 38(3), 102-120.
Times Cited (6) 〈TOP〉
  1. 薛心雅(2013)。女性消費者購買奢侈品動機及行為研究。淡江大學企業管理學系碩士在職專班學位論文。2013。1-77。 
  2. 游竣吉(2012)。探討網購美妝保養品消費者行為之研究 -以ERH公司為例。臺北科技大學工業工程與管理系碩士班學位論文。2012。1-115。 
  3. 邱曉涵(2009)。女性選購男性臉部保養品購買行為之研究。朝陽科技大學企業管理系學位論文。2009。1-192。
  4. 黃廉富(2009)。臺北地區捷安特直營店女性消費者購買行為研究。臺灣師範大學體育學系學位論文。2009。1-165。
  5. 李建豐(2011)。女性消費者購買開架式臉部保養品之決策因素研究。元智大學管理碩士在職專班學位論文。2011。1-79。
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