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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 106 ) 〈TOP〉
  1. 行政院金融監督管理委員會(2005)。行政院金融監督管理委員會2005年報。行政院金融監督管理委員會。
  2. 吳宗霖(2006)。從知覺品質及品牌忠誠度來探討消費者對延伸產品購買意願之影響-以行動通訊系統業者的雙品牌客制化手機為例。碩士論文,國立成功大學高階管理碩士在職專班。
  3. 呂源德、謝憶文(2000)。顧客滿意、品牌權益與顧客終身價值關係之研究。中原大學學報,28(2),31-41。
  4. 周鼎鈞(2005)。顧客知覺價值、滿意度、忠誠度與轉換成本間的關係之研究。碩士論文,淡江大學管理科學研究所。
  5. 林素蘭(2004)。顧客滿意度、品牌忠誠度對再購意願之影響─以汽車銷售業為例。碩士論文,中原大學管理科學研究所。
Times Cited (3) 〈TOP〉
  1. 谷婉琳(2010)。兩岸電機電子產業國際驗證服務之品牌權益、關係行銷對再購意願影響之研究 ─以新產品績效為干擾變數。淡江大學企業管理學系碩士在職專班學位論文。2010。1-132。 
  2. 關慶豐(2009)。建築業服務品質與品牌權益對顧客滿意度與購買意願影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2009。1-109。 
  3. 張義雄(2011)。公辦民營幼兒園之資源基礎對家長滿意度影響之研究-以品牌權益為中介變項。政治大學教育研究所學位論文。2011。1-316。
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