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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. 2.王南喻(2006)。開放式股票型基金績效與流量關係之研究-台灣地區境內基金市場實證,企業管理學報,69,73-96。
  2. 3.李韋達(2004)。從品牌知名度探討知覺品質和購買意願-以價格與來源國形象為調節變數,管理評論,23(4),89-112。
  3. 5.林明杰(2007)。品牌形象與產品設計對新產品開發績效影響之研究—以台灣精品獎得獎廠商為例,中原企管評論,5(1),66-81。
  4. 2.Agarwal, R., and Prasad, J. (1999). Are individual differences germane to the acceptance of new information technologies, Decision Sciences, 30(2), 361-391.
  5. 4.Ananth, M., DeMicco, F. J., Moreo, P. J., & Howey, R. M. (1992). Marketplace lodging needs of mature travelers. Cornell Hotel and Restaurant Administration Quarterly, 33(4), 12-24.
Times Cited (3) 〈TOP〉
  1. 黃國倫(2013)。智慧型手機行動銀行使用行為影響因素之探討。淡江大學企業管理學系碩士在職專班學位論文。2013。1-68。 
  2. 高啟瑋(2014)。共同基金流量影響因素探討:基金績效反應不對稱觀點。臺灣大學商學研究所學位論文。2014。1-57。 
  3. 王清娟(2016)。影響台灣投資人申購社會責任投資基金意願因素之探討。淡江大學企業管理學系碩士在職專班學位論文。2016。1-96。
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