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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 96 ) 〈TOP〉
  1. 2. 方世榮譯,2003,《行銷管理學》。東華書局。(原書 Philip Kotler (2001) Marketing management)
  2. 5. 江明珊,2002《聽 MP3,何罪之有?—台灣數位音樂科技、法律與流行音樂工業之角力的 開戰》。國立成功大學藝術研究所碩士論文。
  3. 12.林美玲,2005,《網路購物顧客接受模式之研究》。國立成功大學高階管理研究所碩 士論文。
  4. 13.林俊宏,2002,《消費者特性、新產品屬性及環境變數對創新購買意願之影響》。國 立成功大學企業管理研究所碩士論文。
  5. 17.吳萬益,2005,《企業研究方法》。華泰書局。
Times Cited (4) 〈TOP〉
  1. 蘇慧芳(2015)。行動購物使用意圖影響之研究 -技術接受模型觀點。淡江大學國際企業學系碩士在職專班學位論文。2015。1-82。 
  2. 蔡芳旻(2014)。科技接受模型與涉入程度對購物意願影響之研究-以兩岸消費者購買淘寶網為例。淡江大學大眾傳播學系碩士班學位論文。2014。1-218。 
  3. 吳震威(2016)。線上串流音樂平台使用者對平台之購買意願-以KKBOOX與Spotify為例。臺灣大學新聞研究所學位論文。2016。1-78。 
  4. 林傳晉(2016)。以技術接受模型探討 線上訂房網站之使用意願。淡江大學國際企業學系碩士在職專班學位論文。2016。1-61。
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