The function of keeping a pet dog is not only for house watching but also, more importantly, it turns to be a spiritual to accompany people. Because the role playing of pet dogs in the early time was quite different from today's society, and we believe that how owners treat their pet dogs are also different from the past. We need to conduct research, determine what consumers' needs and provide products' worth. This study uses questionnaire survey, and through the ways of date mining: Cluster analysis and association rule, to discover how to use the complementarity of the merchandise to design the physical channel, and find out that what product would be the customers buy in different channels and the preference of promotion. According to the above method can tell that what product combination is suit to which promotion and in which channel. Company can use it as the reference of marketing strategy. The enterprise should do for the customer’s need to establish the loyalty and satisfaction. Through the technique of data mining and building of new product development, the purpose of this research is to find the mix of products, and mapping the marketing map to get the difference of marketing.