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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 114 ) 〈TOP〉
  1. 5.白凢芸(2013),網路購物中服務補救、信任修復與顧客購後行為關係之研究,行銷評論,第10卷,第2期,145-164。
  2. 7.吳振漢(2011),購物網站行銷推廣工具與商品銷售的關係-以PChome商店街為例,國立中央大學資訊管理學系碩士論文。
  3. 10.林娟娟、林禹均、王舒民(2010),網路消費者的知覺風險對其購買態度及意願之研究--以網路購物經驗與退貨經驗為調節變數,電子商務研究,第8卷,第1期,37-70。
  4. 11.林淑惠(2005),網路購物消費者之價格敏感度研究,淡江大學管理科學系碩士論文。
  5. 12.邱雅萍、林孟蓁(2013),顧客特性、購物網站特性對網路購物顧客價值影響之研究,中原企管評論,第11卷,第1期,1-26。
Times Cited (5) 〈TOP〉
  1. 蘇慧芳(2015)。行動購物使用意圖影響之研究 -技術接受模型觀點。淡江大學國際企業學系碩士在職專班學位論文。2015。1-82。 
  2. 林傳晉(2016)。以技術接受模型探討 線上訂房網站之使用意願。淡江大學國際企業學系碩士在職專班學位論文。2016。1-61。
  3. 陳姿樺(2016)。第三方支付對跨境電商購買意願之研究。淡江大學企業管理學系碩士班學位論文。2016。1-68。
  4. 劉奕廷(2016)。網路商店形象對消費者購買意願影響之研究。樹德科技大學經營管理研究所學位論文。2016。1-71。
  5. 鄧亞欣(2017)。顧客認知風險、網購態度與購買意圖之研究:以醫療器材用品為例。中興大學應用經濟學系所學位論文。2017。1-55。
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