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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 148 ) 〈TOP〉
  1. 江語珊(2005)。公私立小學行銷策略之研究-以台北市四所學校為例。國立台北師範學院教育政策與管理研究所碩士論文,未出版,台北市。
  2. 余朝權(1991)。現代行銷管理。台北市:五南。
  3. 李靖葦(2004)。臺北市私立國民中小學獎補助機制之研究。臺灣師範大學教育研究所碩士論文,未出版,台北市。
  4. 吳思華、陳繡里譯(1996)。企業政策( The Portable MBA in Strategy)。台北市:商業週刊。
  5. 吳清山(2004)。學校行銷管理的理念與策略。北縣教育,47,23-34。
Times Cited (7) 〈TOP〉
  1. 鐘勻笛(2009)。台灣高等教育擴充後私立技職院校招生策略之研究。淡江大學會計學系碩士班學位論文。2009。1-108。 
  2. 廖瑋成(2008)。台北市國中文理補習班家長對補習班行銷策略之認知與顧客滿意度之研究。淡江大學會計學系碩士班學位論文。2008。1-126。 
  3. 田桂華(2014)。基北區私立高中職學校行銷策略之研究。臺北科技大學技術及職業教育研究所學位論文。2014。1-161。 
  4. 江長雄(2006)。學校行銷組合策略與組織績效之關係研究:以桃園縣國民小學為例。中原大學教育研究所學位論文。2006。1-162。 
  5. 鄭玉鈴(2006)。台北縣國民小學課程行銷之研究。淡江大學會計學系碩士班學位論文。2006。1-201。
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