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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 37 ) 〈TOP〉
  1. 古秋雲。「服務品質、服務價值、顧客滿意度與顧客忠誠度關係之研究-以台灣南部某醫學中心健康檢查中心為例」。國立成功大學高階管理碩士在職專班,碩士論文,民國94年6月。
  2. 吳沛峰。「台南市政府服務品質滿意度之研究-以勞工局為例」。國立成功大學政治經濟學研究所,碩士論文,民國93年6月。
  3. 吳則雄。「台灣餐飲業顧客互動、服務品質、信任與顧客忠誠度關係之研究-以中南部國際觀光旅館餐廳為例」。國立成功大學高階管理碩士在職專班,碩士論文,民國96年7月。
  4. Anderson,E. W.,Fornell,C.& Lehmann,D. R.(1994). Customer Satisfaction, MarketShare,and Profitability: Findings from Sweden,Journal of Marketung,Vol.58(3),pp.53-66.
  5. Cronin,JJ.and Taylor,S. A.(1992).Measuring Service Quality: A Reexamination andExtenstion.Journal of Marketing,56(3),55-68.
Times Cited (1) 〈TOP〉
  1. 洪嫚徽(2013)。醫院病患伙食自辦或委外決策因素之研究。中正大學企業管理學系學位論文。2013。1-120。
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