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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 76 ) 〈TOP〉
  1. 吳正雄 (2012)。樂活生活認知影響健康飲食消費行為及品牌權益之研究:[Effects of Consumers' LOHAS Perceptions on Consumer Behavior and Brand Equity for Healthy Foods]。永續發展與管理策略,4(1),19-36。
  2. 林綺珊、李佩芬 (2011)。越來越夯的機能性食品。 健康世界(305),29-34。
  3. 梁世儁 (2008)。樂活概念應用於生活用品創意設計之研究。大同大學工業設計學系所學位論文。
  4. 陳怡芬 (2005)。不同通路購買保健食品之消費特性研究。淡江大學管理科學研究所碩士論文。
  5. 郭玉芳 (2009)。 顧客價值、服務品質、顧客滿意度、顧客忠誠度之關聯性研究-以新熟年族群選購保健食品為例。臺北科技大學工業工程與管理研究所學位論文(2009 年)。
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