私立技專校院面臨少子化衝擊學校經營之因應策略

The strategic moves for private technical colleges under declining birth rate

徐雅婷(Ya-Ting Hsu)

指導教授 ： 李培齊

淡江大學/商管學院/管理科學學系企業經營碩士在職專班/碩士(2014年)

https://doi.org/10.6846/TKU.2014.00332

摘要

本研究旨在探討私立技專院校在面臨少子化的衝擊下，對於學校經營之影響，以及因應策略與成效研究。本研究採個案分析方式，研究個案為一所內部存在人事成本佔學雜費比例過高隱憂，外部存在少子化問題威脅之院校；因其策略實施得宜，學生人數反而逐年成長。訪談對象為個案學校之重要決策階層主管，研究方法採取半結構式訪談法，輔以參與觀察及文件進行分析，以期本研究之結論更能符合當前學校經營現況面臨之困境與尋求適合之因應策略。
根據資料分析結果，綜合歸納出個案學校應用在學校經營的五大策略：一、善用行銷策略，展現辦學成效；二、因應人力需求，適時調整系所；三、廣開入學管道，擴展學生來源；四、採取策略聯盟，進行產學合作；五、精實人事策略，強化師資結構。

關鍵字

少子化 ； 學校經營 ； 因應策略

並列摘要

This thesis is to explore the impact of declining birthrate on the management of private colleges, as well as their coping strategies and performances. The research is conducted with a case study. The target college is threatened by two circumstances. One is the high percentage of personnel costs in for tuition revenues. The other is the threat of declining birthrate. Nevertheless, the number of students is still growing for the target college year after year due to some strategic initiatives. Semi-structured interviews are conducted with decision-making level executives in the college. Interview date is analyzed together with internal documents and participant observation to infer the challenges and difficulties of the management of private colleges and appropriate coping strategies.
Based on the analysis, five major strategies were adopted by the target college to cope with declining birthrate: 1. Apply marketing strategies to demonstrate school performances; 2. Adjust departments in response to human resource requirement; 3. Expand the channels of student recruitment; 4. Adopt strategic alliances to develop cooperative programs in selective industries; 5. Implement lean personnel policy and strengthen faculty structure.

並列關鍵字

Declining birthrate ； school management ； coping strategies

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