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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 92 ) 〈TOP〉
  1. 何煥廷(2011)。通路權力與通路滿意之關聯-溝通、信任、承諾之中介角色。淡江大學企業管理學系碩士在職專班碩士論文。
  2. 林隆儀、周冰玲(2006)。服務失誤對顧客反應的影響:服務補救策略的差異分析─以國道長途汽車客運消費者為例。文大商管學報,10(2),106-134。
  3. 許玉淑(2010)。壽險業務員服務失誤類型與服務補救策略關係之研究─以關係類型、壓力因應策略為干擾變項。朝陽科技大學保險金融管理系碩士班碩士論文。
  4. 鄭紹成(2002)。服務補救滿意構面之探索性研究。管理評論,21 (3),49-68。
  5. 廖文玉(2013)。服務補救策略的知覺公平對關係持續的影響以及先前關係價值的干擾效果-以餐飲業為例。國立臺北大學企業管理學系碩士論文。
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