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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 50 ) 〈TOP〉
  1. 丁永陽(2005)。策略聯盟類型及聯盟管理作為對聯盟經營績效及永續經營之研究,嘉義大學休閒事業管理研究所,嘉義市。
  2. 石世坤(1992)。連鎖化便利店之位置分析-以台北市為例。交通大學管理研究所,新竹市。
  3. 陳建光(2000)。企業教育訓練與員工生涯發展之關係研究-以 IC 產業為例,台北科技大學技術及職業教育研究所,台北市。
  4. 陳淑芳(2003)。顧客關係、服務品質、品牌形象、顧客滿意度與再願意購買間關係之研究-以銀行業為例,大同大學事業經營研究所,台北市。
  5. Akaah, I. P. (1993). Organizational culture and ethical research behavior, Journal of the Academy of Marketing Science, 21(1), pp.59-63.
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