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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. 江義平、莊承展(2014)。《社交廣告衡量研究》。管理資訊計算3卷2期,P222-234。
  2. 李淑美、陳怡芳(2015)。《習慣對社群網站持續使用之影響研究–以Facebook為例》。修平學報第三十期,PP.63-90。
  3. 楊宜潔(2012)。《行動廣告態度之研究-以「行動新聞APP廣告」為例》。元智大學研究所碩士論文。
  4. 潘榮棋(2014)。《以TRA與TAM理論探討智慧型手機使用族群運用社群軟體的意圖影響因素之研究》國立成功大學研究所碩士論文。
  5. 翁翊秦(2015)。《探討品牌依附及習慣對行動購物使用意圖之影響》。中山大學研究所碩士論文。
Times Cited (1) 〈TOP〉
  1. 林雅薰(2017)。社群媒體用戶在Instagram中對Hashtag之使用行為探討。淡江大學大眾傳播學系碩士班學位論文。2017。1-106。
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