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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 48 ) 〈TOP〉
  1. 台經院產經資料庫專題(2002)。百貨公司業。台灣經濟研究院產經資料庫。
  2. 謝岫芸(2000)。會員制俱樂部關係行銷之研究-KMV模式之應用。中國文化大學觀光事業研究所。台北市。
  3. 陳顥仁(2005)。品牌服飾廠商營業據點之選擇-以百貨公司設櫃為例。國立臺北科技大學工業工程與管理系所。台北市。
  4. 黃識銘(2007)。關係黑暗因子對關係績效的影響-社會交換理論觀點。中興大學企業管理學系所。台北市。
  5. 鄭明(2012)。顧客關係、分享價值、關係承諾、信任、顧客滿意度與顧客忠誠度影響關係研究-以台灣汽車零配件業為例。國立成功大學高階管理碩士在職專班。台南市。
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