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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 37 ) 〈TOP〉
  1. 任立中(2006,4月)。品牌知名度與消費者特徵對來源國效應評價之影響。多國籍企業研究學報,30,1-23。
  2. 呂冠穎(2006)。品牌來源國與製造來源國對消費者產品評價之影響-產品類別與購買情境之干擾效果之探討。碩士論文,大同大學,事業經營研究所。
  3. 陳豐富(2004)。來源國形象對產品購買意願之影響。碩士論文,國立成功大學,企業管理研究所。
  4. 劉育昌(2005)。男性購買化妝品之決策行為探討。碩士論文,國立成功大學,企業管理學系碩博士班。
  5. 蔡東峻(2004,2月)。價格、保證來源國形象對產品的評價與購買意願的影響。管理學報,21:1,21-46。
Times Cited (2) 〈TOP〉
  1. 陳寬(2010)。日本東京都男性保養品之消費行為研究。淡江大學亞洲研究所碩士在職專班學位論文。2010。1-95。 
  2. 郭復生(2013)。消費者產品屬性區隔、知覺價值與顧客滿意度之研究-以男性保養品為例。朝陽科技大學企業管理系學位論文。2013。1-94。
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