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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 139 ) 〈TOP〉
  1. 1. 王叢桂、羅國英。華人對情緒智能與人情世故的認知: 性別與世代的差異。青春, 215-251。
  2. 2. 白純菁(民97)。人格特質對產品多元專業屬性之偏好與廣告溝通效果之研究。顧客滿意學刊,4(1),1-33。
  3. 5. 周子敬(民95)。八大多元智慧問卷的信、效度分析。教育心理學報,37(3),215-229。
  4. 6. 周世玉、陳麒文、張為詩(民93)。人格特質與品牌個性關係之研究:以運動鞋產品為例。國立中興學行銷學系。
  5. 7. 周惠莉(民92)。五大人格特質、性別角色與轉換型領導關聯性之研究。中原大學位未出版碩士論文。
Times Cited (6) 〈TOP〉
  1. 陳聖昆(2014)。電影元素對於消費者觀看意願之影響。淡江大學企業管理學系碩士在職專班學位論文。2014。1-61。 
  2. 汪正璽(2013)。NISSAN汽車售後服務滿意對顧客忠誠意願之影響─以關係、品牌權益分為中介暨干擾變項。淡江大學企業管理學系碩士在職專班學位論文。2013。1-96。 
  3. 楊淑卿(2014)。探討網路旅行社消費者再購意願之研究。高雄餐旅大學旅遊管理研究所學位論文。2014。1-136。 
  4. 蔡衣宜(2011)。原來不是每個人都想跟團! 探討人格特質如何影響知覺風險並進而牽制團購行為。政治大學廣告研究所學位論文。2011。1-80。
  5. 張義雄(2011)。公辦民營幼兒園之資源基礎對家長滿意度影響之研究-以品牌權益為中介變項。政治大學教育研究所學位論文。2011。1-316。
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