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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 72 ) 〈TOP〉
  1. 4.蘇健華(2007)。〈WEB2.0發展介紹〉,《資訊社會研究》,13:1-124。
  2. 6.唐大崙(2012)。〈關機!拿本書,走向大自然吧:評介《淺薄:網路正在影響我們的大腦》〉,《中華傳播學刊》,21:1-11。
  3. 2.劉純毅譯(2010)。《淺薄︰互聯網如何毒化了我們的大腦》。大陸:中信出版社。(原書Carr . Nicholas﹝2010﹞. The Shallows: What the Internet Is Doing to Our Brains. New York:W .W. Norton & Co Inc.)
  4. 1.Bhat, S., Bevans, M., and Sengupta, S.(2002). Measuring Users’Web Activity to Evaluate and Enhance Advertising Effectiveness. Journal of Advertising,l(31), 97-106.
  5. 2.Chandon, J. L., Chtourou, M. S., and Fortin, D. R(2003). Effects of configuration and Exposure levels on Responses to Web Advertisements. Journal of Advertising Research, 43(2), 217-229.
Times Cited (3) 〈TOP〉
  1. 高婉珍(2007)。影響網路訊息傳遞意願之研究。中原大學資訊管理研究所學位論文。2007。1-111。 
  2. 唐佑傑(2006)。探討商業意圖、幽默、以及媒體豐富度對病毒式行銷訊息轉寄意圖的影響。中央大學資訊管理學系學位論文。2006。1-42。
  3. 尤蕙芳(2016)。網路訊息可信度因素探討。樹德科技大學資訊管理系碩士班學位論文。2016。1-31。
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