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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 129 ) 〈TOP〉
  1. 王鶴潔 (2015)。品牌創新的聯想與口碑對智慧型手機購買意圖之研究—以滿意、信任為中介變數(碩士論文)。淡江大學,新北市。
  2. 林葵伶(2012)。製造來源國效應對汽車產品之功能價值,產品態度與購買意圖影響之研究—以消費者本國中心主義為干擾變數(碩士論文)。淡江大學,新北市。
  3. 邱瑋珍 (2006)。品牌形象與品牌態度對購買意願之影響研究(未出版碩士論文)。淡江大學,新北市。
  4. 胡雅斌(2006)。產品品質/附加價值、顧客滿意度與顧客忠誠度對再購意願影響之研究—以行動電腦產品為例(碩士論文)。中原大學,桃園市。
  5. 張儀婷(2012)。有機商品購買行為之研究—以不同生態意識區隔(碩士論文)。淡江大學,新北市。
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