Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 77 ) 〈TOP〉
  1. 2. 王詠綺(2010),代言人影像運用對品牌形象認同之研究─以香奈兒女性香水廣告影片為例,崑山科技大學視覺傳達設計研究所碩士論文。
  2. 3. 李方斳(2012),單身女性之流行焦慮與廣告代言人類型對購買意願之影響-以名牌包為例,淡江大學企業管理學系碩士論文。
  3. 7. 洪薇婷(2012),臺北市非連鎖咖啡館顧客商店印象與購買行為之研究,國立臺灣師範大學運動與休閒管理研究所碩士論文。
  4. 14. 蔡承修(2008),口碑傳播與運動商品購買行為關係之研究-以台北市大學生為例,國立臺灣師範大學碩士論文。
  5. 15. 蔡佩珊(2012),服務創新與品牌形象對購買意願、顧客滿意度影響之探討-以台灣智慧型手機使用者實證研究,國立臺灣師範大學工業教育學系研究所科技應用管理組碩士論文。
Times Cited (1) 〈TOP〉
  1. 陳佳慧(2015)。是自虐還是志業? 衝突與幸福的國際志工之旅。朝陽科技大學休閒事業管理系學位論文。2015。1-111。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :