隨蝴蝶離開的小綠人：MSN王朝在媒介板塊中的興衰

張嘉晉

doi:10.6846/TKU.2014.00473

3.236.107.249，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

Humanities > Library and Information Science
College of Liberal Arts > Master's Program, Department of Information and Communication
Social Sciences > Mass Communication

Bibliography Management Tool

Related Links

Report an Issue

Purchase Single Articles

Download PDF

隨蝴蝶離開的小綠人：MSN王朝在媒介板塊中的興衰

The rising and falling of MSN dynasty, some observations on ecology of the medium plate

張嘉晉 , Masters　　Advisor：楊智明　　

繁體中文 DOI： 10.6846/TKU.2014.00473

Web2.0 ；即時通訊；媒介地圖；社群網站；行動化；整合； Web 2.0 ； instant messaging ； media map ； social network ； mobile ； integration

Abstract │ Reference (210) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Since Internet can be accessed by everyone that developed from Arpanet, it caused Internet beyond the situation before. When the Web 2.0 came to our life, more and more people want to access the virtual and opening space. Therefore, everyone is amazed by evolution of personal computer and Internet. According to the case study in MSN, it is earned favorable impression by some strategy like update, beta version release. We can understand that efforts in the market of instant messaging to MSN by text transmission, picture transmission, voice transmission, video transmission, etc. We can know how hard the MSN made, therefore MSN once got first in the instant messaging market. In 2010, the number of user once got 300 million people, but Microsoft still shut down MSN in 2013.
The issue in the research is MSN once got first in instant messaging market, but why Microsoft choose to shut down MSN? What factor caused MSN to be terminated? We may realize the historical development and difficulties they encountered of MSN in this research, therefore analyze many signs of the problems in the whole medium environment, and then, approaching by Media Map to know why Microsoft couldn’t efficiently solved all problems they met.
The results of research are: (1) New media, social network, appeared with medium heat, social network became more and more popular, especially like MySpace and Facebook. And they launched their chat function, instead of instant messaging client server. It’s a factor impacted the operation of MSN. (2) In Windows Live Messenger period, the smartphone launched. People can use smartphone to access the mobile internet, therefore mobile application software is launched a lot and fast. At the same time, mobile instant messaging launched and occupied people’s time and attention. It caused another instant messaging market and challenged for MSN. (3) "Integration". It becomes an important strategy now and then. Because how to integrate the new function or product leading to the different situation totally and the future of whole medium environment.

Reference ( 210 ) 〈TOP〉

6.錢清等譯(2003)。《引爆流行：小事如何產生大變化》。北京:中信。（原書Malcolm Gladwell[2002]. The Tipping Point: How Little Things Can Make a Big Difference.）
連結：
7.何道寬譯(2010)。《科技奴隸》。台北市:博雅。（原書Neil Postman[1992]. Technology: The Surrender of Culture to Technology.）
連結：
8.宋偉航譯（2000）：《數位麥克魯漢》。台北：城邦；譯自Levinson, Paul J.(1999)Digital McLuhan ：A guide to the information millennium.
連結：
9.陳信宏譯(2011):《今昔之筆：從鉛筆到像素作者》台北:貓頭鷹；譯自Baron ,Dennis (2009) A better pencil: readers writers and the digital revolution.
連結：
1.謝新蓉(2011)。《以媒介共時理論觀點但就大學生媒介使用現況》。淡江大學資訊傳播學系碩士論文。
連結：

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：