Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 112 ) 〈TOP〉
  1. 王又鵬(1993),促銷活動對消費者購買行為影響之研究,國立政治大學企業管理研究所博士學位論文。
  2. 谷雅慧(1996),資訊呈現方式對網路行銷廣告效果之研究-以實驗法探討WWW 網路購物環境,國立中央大學資訊管理研究所碩士論文。
  3. 林素儀(1997),網路購物族群消費行為剖析,網路通訊,頁53-59。
  4. 洪富凱(2003),網站及產品認知品質與消費者特性對網路購物意願及決策影響之研究,國立成功大學企業管理研究所碩士論文。
  5. 黃建中(2004),網站優惠政策對消費意願影響之研究—以食品網站為例,國立成功大學高階管理碩士在職專班碩士論文。
Times Cited (6) 〈TOP〉
  1. 陳佩汶(2014)。信任與購買經驗對網路購物意圖之干擾效果。淡江大學國際企業學系碩士班學位論文。2014。1-124。 
  2. 王靖邦(2010)。心理因素影響虛擬社群樂於使用共同設計之研究。淡江大學管理科學研究所碩士班學位論文。2010。1-63。 
  3. 吳照輝(2012)。社交媒體對網路消費者社交購物決策行為之影響。臺北科技大學服務與科技管理研究所學位論文。2012。1-167。 
  4. 王彥傑(2005)。建築投資業土地開發評估:層級分析法及模糊層級分析法之比較研究。中原大學企業管理研究所學位論文。2005。1-86。 
  5. 林世閎(2006)。考量顧客滿意度,企業遴選管理活動模式之研究-以台灣製造業為例。長榮大學經營管理研究所(博)學位論文。2006。1-131。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :